Google announced a new version of Google Analytics 4 (GA4). All standard Universal Analytics properties will stop collecting data on July 1, 2023, and 360 Universal Analytics will stop collecting data on October 1, 2023. As a result of this, developers, designers and marketers need to transition to Google Analytics 4 (GA4) as soon as possible, and don’t wait till the last minute in order to have some historical data once July 1, 2023 comes. You will be able to download Universal Analytics historical data for at least six months, and after that time, it will be cut off