Lately, the buzz word for e-commerce is WooCommerce. So what’s WooCommerce? And is WooCommerce the right solution for your organization? Let’s begin with the basics of WooCommerce. It is an open source plugin designed for WordPress users who want to customize their sites fully with the power of e-commerce but also using WordPress as their backbone and content management system (CMS). Unlike other e-commerce platforms, WooCommerce needs WordPress in order to fulfill its full potential. You can’t take advantage of WooCommerce without first using WordPress to build on your store.
WooCommerce is so popular and incredibly simple to use, and it’s free that you can literally download it right now without entering your credit card or any type of payment. The same can say with WordPress as well. So eliminating the overhead that comes with licensing fees is the big reason why many organizations have turned their simple WordPress site into a full pledged e-commerce site. Furthermore, with the installation and setup wizard that walks through the steps to set up the store in a matter of minutes. You will have a fully functional e-commerce site running, and starting to sell products and accept payments in no time at all.
Another reason to use WooCommerce as your main e-commerce platform is the built-in reporting. It provides end-users and admin with many detailed reporting and analytics about your e-commerce store that makes it really easy to check and see performance of your store. The intensive and detailed reports that will help you to run day-to-day for your operations are right there in your dashboard. The useful data and analytics related to the performance of your store will come in handy if you have a small or a large site with inventory come and go.
There are unlimited possibilities of products in your store and what kind of products that you can sell in your store. You can scale to accommodate your needs as long as your hosting platform can handle from one to hundreds of millions of products at no additional cost. Woocommerce comes with the ability to sell many kinds of products, from virtual to subscription, from affiliate products to downloadable. WooCommerce allows customers to select products based on features such as size, colors and ect…Its inventory products monitor stock levels and back orders with email notification to customers.
Because WooCommerce is a plugin built into WordPress, its search engine optimization (SEO) is top notch. All the native features from WordPress built into your WooCommerce store from SEO to other plugins that can help accelerate your e-commerce store. Therefore, it is a win-win situation with WooCommerce as an e-commerce platform and WordPress as a CMS and foundation.
WooCommerce is probably one of the most customizable e-commerce platforms out there. There are truly endless possibilities of customizing for your needs. The impressive plugin library and being open source allow the e-commerce store to be able to customize whatever you want or need.
Whether you are building a new e-commerce store or looking to migrate from another platform to WooCommerce, it is worth taking a close look and making the right decision regarding what’s the right and best solution for your organization. WooCommerce is probably one of the best e-commerce platforms out there, and should be considering starting a brand new one or upgrading from an existing one.
With websites and e-commerce business, we can measure and see WooCommerce market share and the impacts. As of September 29, 2021 WooCommerce plugin has been downloaded 155,691,987 times from WordPress.org. WooCommerce platform controls over 23% of the total market share at 23.43%, and 8.5% of all the websites use WooCommerce. The next competitor is Shopify at 3.69%.
In 2021, WooCommerce had 40.9% of online stores. The next online store is Shopify at 26.0%. From these data, it is clearly showed that WooCommerce is well ahead of its competitors.
One of the alternatives to WooCommerce is Shopify platform. It provides everything to set up an e-commerce website as a part of the subscription. It’s an all-in-one solution which provides key tools to start selling online. As a result, your store is quickly set up and able to go live faster. Furthermore, Shopify has been designed with the beginner in mind. Its all-in-one nature means that there is less to code or configure; therefore, the learning curve is less. And with Shopify, it will take care of all the updates and maintenance. You don’t have to worry about keeping your site up to date. You will get customer support bundled with your subscription.
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